Methodology
After conducting a competitive analysis, I helped complete a user needs analysis, which involved defining the audience and their goals, creating personas, doing interviews, and drawing conclusions from those interviews. I then found use cases for the app and created a journey map for one of the personas to find opportunities to solve problems the user faces. I created some user flows and sketches before taking part in designing the final prototype. This prototype supports many features its competitors do without being too restrictive as a free version.
Challenges
The largest challenge I faced was working out disagreements with my team. There were some disagreements about how to display notebook groups on the screen, so we had to decide the way that would work best for the user. We listed pros and cons of each method to determine which one to use.
What I Learned
I learned that there are usually multiple ways to solve a problem, there is sometimes no perfect solution, so the best I can do is choose the solution that has the most upsides or the least downsides. It also helps to predict what users expect so that they are less confused when learning how to navigate the app.
Purdue University Northwest
User Experience Design II
January — May 2023
