Purdue University Northwest
User Interface Design I
August - December 2024
Methodology
The goal of this project was to improve the McDonald's app's interface while keeping the user experience largely the same. Because of this, I had to develop a more robust understanding of the difference between UI design and UX design and adhere to the creative limitations that changing the UI brings.
Challenges
The goal of this project was to improve the McDonald's app's interface while keeping the user experience largely the same. Because of this, I had to develop a more robust understanding of the difference between UI design and UX design and adhere to the creative limitations that changing the UI brings. However, I was still able to help change how different pages were connected to each other without adding or deleting pages. Also, changing how elements such as the menu are displayed can dramatically impact user satisfaction even if they function the same. For example, grouping menu options differently or showing more pictures can entice users.
What I learned
I learned that even though changes in user interface may be more limited than changes in user experience, the discipline allows for more versatility than I thought. While it does not allow for changes such as adding more features, it still lets designers dramatically change how information is displayed and connected. While the structure retains the same components, how they appear and how they are accessed can can have a large impact on a product's usability, desirability, and consistency.
