Cash App Cash Card ordering process

UX/UI Design
Project Overview
This prototype shows my redesign of the process of ordering a Cash card from the Cash app. The current design had many screens that users needed to go through before they could order their Cash cards. While I kept the screens similar to those currently on the app, I condensed the screens in which the user enters in his or her address, legal name, date of birth, and last four digits of SSN.
 
Figma project link
Project Background
For my end-of semester project for my UX design class, I needed to find the biggest pain point for users in the Cash app and design a solution. After three interviews with other students, I found that the largest pain point I had power to change was the process to order a Cash card. The current process was flawed because it had more screens/steps than necessary.
A picture of a prototype I designed to revise the Cash Card ordering process
Methodology
I came to. this solution because I learned that an important rule to follow in UX design is to have as few screens as possible in an app so that the user becomes less fatigued when navigating it. By condensing multiple screens into one, I minimized the time the user takes pressing forward or backward to make any changes.

What I Learned

I learned that when I work as a UX designer, I will have a limited amount of control because I will not be the one who makes business decisions. A common pain point I found out about in my interviews is that the Cash app cannot transfer money to and from similar apps such as Zelle and Venmo. However, there are business reasons as to why this is the case, so I had to choose a different pain point to solve. Users were annoyed that they needed to order a card in order to use their funds, but even though I could not eliminate that process, I could make it simpler.

I learned later on that what I did had more to do with the user interface than the user experience. UI still allows designers to arrange existing content differently. I did not remove or change any features significantly; I just changed the way the card ordering process was presented.
Purdue University Northwest
User Experience Design I
August — December 2022
Steps to order a Cash card in the current app
Steps to order a Cash card in the redesign
A user flow showing the card-ordering process
A sketch of the card-ordering processs